Strong Start
It should come as no surprise that S550 sales numbers are off to a good start
By Steve Turner
Photos courtesy of Ford Motor Company
After sales slowed at the end of the S197 era, it shouldn’t be a shock that the introduction of the 2015 Mustang provided a much-needed shot in the arm for Mustang sales. The all-new car is off to a great start, as Mustang had its best sales month since November of 2006.
According to Ford, “8,728 new Mustangs found owners last month, a leap in total sales of 62 percent compared to 2013. Sales are up all over the United States, including the Northeast and Great Lakes regions. Mustang’s largest markets, Texas and California, saw retail sales increases of 46 percent and 76 percent, respectively.”
Early on, the Mustang GT is attracting most of the sales, with 52 percent of customers choosing for the 5.0-liter-powered Mustang GT. Interestingly, it’s a dead-heat between the 2.3-liter EcoBoost Mustang and the 3.7-liter V-6 Mustang, as each garnered 24 percent of the sales.
“Our all-new Mustang is moving quickly off dealer lots,†John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Mustang had its best November sales in eight years and is turning in just eight days on dealer lots, on average…â€
To keep pace with that kind of demand, the Flat Rock plant has already built over 20,000 Mustang Fastbacks for the U.S. market. The plant is also preparing to build cars for the global market.
The more they sell the greater potential for lower pricing on numerous parts from the aftermarket. Sell sell sell!!!
Let’s hope so.
To me that doesn’t sound so strong. Equates to a little over 100K units for the year. Is it due slow deliveries, later than 11/1 for a start date? How did this compare to Camaro sales for the month? Is this strictly 2015 Mustang #’s or does it include 2014 units also?
Also how many 1994 mustangs were sold the first full month? It looks like a total of 137,074 total units sold for the model year, with 6011 being cobras.
2005 160,975
I can’t find monthly breakdowns for the 1994 or 05 models. I am using them as they were “new” designs to compare against 2015 model sales. Also I know that the competition has become much fiercer, with Camaro, challenger, and imports competing for the pony car market. In 1994 the only competition was Camaro/firebird. In 2005 there wasn’t anything from the cross town rivals, until 2009 and that’s when the S197 sales took a dump. My fear, although I’m not a huge S550 fan, is that if the numbers aren’t remarkable does Ford continue to put money into this platform and the Mustang brand long term?
Last year the Camaro sold 80K units to the Mustang 77K. Over 100K is a solid jump, I don’t see a reason why Ford would pull money from the Mustang.
Hopefully it gets over the 10K per month in units.
Don’t forget this is the start of winter when they are starting sales where most people aren’t interested in driving a mustang in the winter or buying one to immediately put it in storage for winter. It is probably the worst time of year to sell a performance car. I can see sales picking up (for all pony cars) in the spring time.
bingo.
Hopefully. As I asked was this a full month of sales for the 2015 model as it seems that the release to the public has been slow, or a partial month?
Not sure when the 2015’s hit the lots exactly, but I believe they hit lots at the very end of october. There could be a shortage of mustangs on the lots though. Out here in this end of socal I just barely started seeing them get sold this week. Plus some dealers are putting big markups which doesn’t help.
This is also just in the US there will be more sold outside the US that will help numbers go up
our dealers here cant keep them on the lot. most are gone within a day or two