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Video: Focus RS Teaser

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By EditorTurner

Video: Focus RS Teaser

Tease Me, Please Me

The new Focus RS will be revealed on February 3

By Steve Turner

Though Ford Performance unveiled a true arsenal of hot hardware at the North American International Auto, we have to admit being a bit disappointed that we didn’t get eyeballs on the new Focus RS, which is finally coming to America.

Well, that time is coming soon. Apparently Ford will pull off the camo on the ultimate hot hatch on February 3. For now, here is a teaser video of Ken Block doing some “testing.” Check it out:

If that doesn’t get you excited, we don’t know what will. Ford Performance is really putting smiles on the faces of Blue Oval enthusiasts across the world.

This that rear wheel off the ground? The anticipation of waiting till February 3 is killing us.
This that rear wheel off the ground? The anticipation of waiting till February 3 is killing us.

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26 thoughts on “Video: Focus RS Teaser”

  1. I know that there is a huge crowd anticipating the release of the RS. After watching that video I have to ask – is this what the target audience is looking for? Three wheel motion? If it is, then I’m way off. If both Ford of Europe as well as here in the US agree that cell phone jawing, bubble gum snapping, drift loving, twenty-something “kids” are the target audience, then they’ve absolutely nailed it. I know its just a quick look and probably not meant to be taken seriously but I’d rather have seen how well it actually grips the road, doesn’t torque steer (too badly), offers great fuel economy with excellent power numbers to boot. Seeing a car (video disclaimers aside) up on three wheels multiple times doesn’t inspire a heck of a lot of confidence in my view.

    • The description of what you desire sounds like a Lexus commercial. This is for the “track oriented” RS, what better place to show it off than the track? I don’t expect an advertisement of the RS going down a freeway ramp with confidence to Starbucks, then a fade in of the estimated fuel economy. I thought the teaser was well done.

  4. I know that there is a huge crowd anticipating the release of the RS. After watching that video I have to ask – is this what the target audience is looking for? Three wheel motion? If it is, then I’m way off. If both Ford of Europe as well as here in the US agree that cell phone jawing, bubble gum snapping, drift loving, twenty-something “kids” are the target audience, then they’ve absolutely nailed it. I know its just a quick look and probably not meant to be taken seriously but I’d rather have seen how well it actually grips the road, doesn’t torque steer (too badly), offers great fuel economy with excellent power numbers to boot. Seeing a car (video disclaimers aside) up on three wheels multiple times doesn’t inspire a heck of a lot of confidence in my view.

    Nothing wrong with a smallish car lifting the inside rear tire under serious cornering, really fast small cars have been doing that going all the way back the the Mk1 Mini on the 60s.

    Any solid word on the AWD yet? My only real complaint about the 2012+ Focus is the lack of a three door hatch, absolute deal killer for me. 🙁

    -Steve

  5. QUOTE

    The description of what you desire sounds like a Lexus commercial.  This is for the "track oriented" RS, what better place to show it off than the track? I don't expect an advertisement of the RS  going down a freeway ramp with confidence to Starbucks, then a fade in of the estimated fuel economy.  I thought the teaser was well done.

    Fair enough. My point was that if you are going top inspire track confidence – show it. Hoonigan-style clips attract a certain demographic, apparently one that I’m out of sync with. When I think “track oriented” I don’t envision Starbucks either but rather a car that isn’t all over the place. That is not to say I wouldn’t enjoy disabling the same nanny controls and rolling the car end over end a few times, all in the name of fun of course.:)

  10. I for one am 32, and I’m quite excited. I think Ford is doing great things. It has been a long time since I can say I would love to have almost every model in their lineup (other than the shitbox flex). Only thing left would be to bring an accurate representation of the Falcon here to the US.

  11. QUOTE

    I for one am 32, and I'm quite excited. I think Ford is doing great things. It has been a long time since I can say I would love to have almost every model in their lineup (other than the shitbox flex).  Only thing left would be to bring an accurate representation of the Falcon here to the US.

    Well I’m excited too and I’m gonna be 30. Surprisingly, we are Ford’s target audience for these cars. The people who bought the majority of STs were men in their late 20s to early 30s who made over 100k a year.

  17. I think Ford saw this very thread and decided to come up with a smart ass ad that basically implies that having three wheels on the ground on this car is just as good as four on any other car.

  18. QUOTE

    I know that there is a huge crowd anticipating the release of the RS. After watching that video I have to ask - is this what the target audience is looking for? Three wheel motion? If it is, then I'm way off. If both Ford of Europe as well as here in the US agree that cell phone jawing, bubble gum snapping, drift loving, twenty-something "kids" are the target audience, then they've

    absolutely nailed it. I know its just a quick look and probably not meant to be taken seriously but I’d rather have seen how well it actually grips the road, doesn’t torque steer (too badly), offers great fuel economy with excellent power numbers to boot. Seeing a car (video disclaimers aside) up on three wheels multiple times doesn’t inspire a heck of a lot of confidence in my view.

    http://www.orangejuiceblog.com/wp-content/uploads/2011/10/Get-Off-My-Lawn.jpg

  20. QUOTE

    I think Ford saw

    this very thread and decided to come up with a smart ass ad that basically implies that having three wheels on the ground on this car is just as good as four on any other car.

    Well if we get that much attention I think it would be a great marketing strategy to deliver the first car to my house! lol

  22. … If both Ford of Europe as well as here in the US agree that cell phone jawing, bubble gum snapping, drift loving, twenty-something “kids” are the target audience, then they’ve 

    absolutely nailed it
    http://www.focusst.org/forum/off-topic/1100-average-focus-st-owner-s-age.html

  24. If it comes AWD I would rock one as my daily driver if the price is reasonable and it gets 30+ MPG highway, If it cost $30k+ hell no. In all fairness though, I’ve owned a focus and modded it. It was the first brand new car I purchased at 19 years old on my own. I drooled over the Focus RS back then and wanted to own one. I think buying one would make me feel younger again or something, not that I’m really old at 32.

    This was my 2002 Focus ZX3 with a mashup of SVT and EURO RS styling. I got this bad boy from a 16.7ish stock 1/4 mile to 14.0 @ 95mph all motor….lol

    https://lh3.googleusercontent.com/-Ju4ndS1v3fg/VMPGRi8BZPI/AAAAAAAAAUo/4JWKEjlH9H4/w900-h600-no/Focus5.jpg

  25. I feel like I keep saying this over and over and have a few times but Ford found that a majority of buyers for the ST were men in their late 20s to early 30s who made upwards of $100k/year. Surprising data but it’s exactly what they want.

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