Castrol touts its oil by drifting a 2015 Roush in the real and virtual worlds
By Steve Turner
Photos courtesy of Castrol Edge
We live in the viral age, so companies are always trying to generate cool videos to get the word out on their products. Weâ€™ve seen all sorts of amazing automotive videos that are designed to get those sponsor logos in front of our eyeballs. However, the marketing team at Castrol Edge has to earn a little extra respect for breaking some new ground with its latest video, Virtual Drift.
The ground they broke was both real and virtual because they fused the two together. The Castrol team grafted an Oculus Rift Development Kit 2 virtual reality headset in a Sparco race helmet so that driver Matt Powers could race a real Roush Mustang in a virtual world. The companyâ€™s creative technologists, Adam Amaral and Glenn Snyder, developed the all-new technology, which tracked everything from the steering angle and wheel spin, to the dynamic damping and throttle position. Since the Oculus Rift DK2 updates 75 times a second, these clever fellows had to invent new technology to make it fast enough to work in a moving vehicle.
You can get a bit of background on what went into this massive undertaking in this videoâ€¦
Clearly they worked it out, as you see in the completed videoâ€¦
â€œVirtual Drift was exhilarating and challenging like nothing Iâ€™ve ever done before. Itâ€™s been awesome not only being involved and testing this next generation of gaming technology but the possibilities this opens up for motorsport in general are mind blowing,â€ Matt said. â€œI had to rely on my instincts and the car to perform, with the strength of Castrol EdgeÂ in the engine to give me the reassurance that the car would reach its maximum performance.â€
The company hopes to release the immersive version for the Oculus in the future, but if you are like us and you donâ€™t have one, you can get a feel for it by watching the 360-degree video hereâ€¦